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how to grow a startup in a sustainable way

4 tips how startups grow sustainable

Sustainability as a concept plays a big role in all facets of a startup to drive recurring and long-term growth. In this blog, we want to delve deeper into the topic of sustainable growth and introduce you to factors that we believe are essential for long-term and sustainable growth. 

In this article, we will give you 4 tips that you can implement today to work on tomorrow’s success and create a good foundation for the long-term success of your business. 

1. Your biggest resource – your employees

Employees are the greatest resource in any business. Without good employees who have both the soft skills and the hard skills to implement complex tasks, any business will struggle. 

To focus on growing the business, you need employees you can delegate and entrust tasks. Otherwise, you’ll have little time to focus on scaling your brand.

This makes it all the more important to ensure that your employees are happy in their work and that they can continue to develop. 

To be successful in the long run, especially in a young company, employees should believe in their vision and the company’s goal and not jump away from it. 

Corporate culture as a central building block

As a founder, it is your task to ensure a good team atmosphere and live a corporate culture that your team can identify with. This is a central point, especially for young startups. With the many changes that occur, especially in the early stages of the company, one major challenge remains: to maintain the spirit of a startup without losing its “flair”. 

While the few employees in the early stages can easily rally behind a culture and shape and influence it themselves, the next generation of employees will be attracted to the promises of that culture – but often disappointed if it doesn’t scale one-to-one.

That said, it’s important that all employees are rowing in the same boat and can identify with the company’s values and live and breathe them within the team. 

At the same time, offer your employees professional development opportunities and give them the freedom to flourish. 

2. Take advantage of the technology available today

The technical possibilities available to us today can make your life easier, especially in terms of productivity and process optimization.  

At timeghost, we have primarily focused on integrating our time tracking software as seamlessly as possible into the working environment we have built up to now, through a wide variety of interfaces. In doing so, we specialized in the Microsoft365 working environment, which you can perfectly align with your needs. 

As we notice it ourselves and get feedback from our customers on how important it is to build a functioning work environment with automated processes, we can only recommend, especially to young companies, to deal with automation and work environments as early as possible. 

Outsourcing processes, for example via Zapier, lays the foundation for future success by saving time and allowing you and your team to focus on the important tasks in the startup. 

We offer over 5000 Zapier connectors for our project time tracking, which allow you to perfectly connect and automate processes of your previously used programs with timeghost. 

work-enviroment-for startups

3. Stay relevant, versatile, and open to change

Flexible structures are one of the key factors to the successful, sustainable growth of your startup. With the freedom that flexible structures allow, you can try different things. 

You will probably experience many failures in the process. However, this allows you to keep adapting and thus get a good impression of what doesn’t work and what does. 

In the long run, these experiences are very valuable and also greatly impact your startup’s sustainable success. Our tip: As a founder, always be able to switch, try new things and adapt to changes. The best way to do that is to keep your startup as agile as possible as it grows.  

4. Evolve the role of the founder

As a startup grows, the role of the founder changes – a change in focus from visionary and operational to strategically developing the business is required. 

At this point, the founder must manage to let go of previous responsibilities and accept the loss of control. As the business grows, it becomes harder for the founder to continue doing everything on his own, as he did in the early days of the startup. As a founder, it means building up the expertise of a business manager.  

We hope the blog was able to help you successfully build your startup. 

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